Study methodology

A FIRST-RATE, TAILOR-MADE METHODOLOGY PROFILED TO EACH:

 

> interviewed journalist
> entity under observation

 

  • All types of media: news agencies, TV and radio networks, daily press, news magazines, blogs, etc.
  • All types of publications: daily or weekly press
  • All hierarchy levels: managing editors, news editors, columnists, section editors, etc.
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FRENCH AND ANGLO-SAXON JOURNALISTS PRIVATELY AND ANONYMOUSLY INTERVIEWED

METHODOLOGY

 

  • the interviews are conducted face to face
  • they last an average of 1.5 hrs (i.e., 270 hours of interviews) to ensure that every slight nuance and difference of opinion is properly grasped. Censorship is banned but, of course, every journalist remains anonymous
  • the interviews are conducted from the beginning of October (current year) until the end of March (following year), i.e., 6 months of in-depth investigation
  • all aspects of the entity are thoroughly scrutinized: management; depth of management; governance; strategy; activities; geography; performance; economic and societal footprint; media weight; culture; innovation capacity; digitalization; corporate image, etc.

The 3 main criteria for THE LEADERS’ APPRAISAL :

 

1 • Internal and external visibility
2 • Strategic vision and ability to deliver
3 • Crisis management (any situation in which the entity is under pressure)